User testing or website usability

I’m not even sure if usability is actually a word beyond the realms of websites and graphical user interfaces. Anyhow, user testing is a research component of the website usability consultancy service offered by Callisti.

A client’s website is examined in several ways: what does the unassuming user discover unprompted when visiting the website; how does the user navigate through the site and what is her experience of this; how does the client intend the website to work; etc.

By compiling the findings we can report back on a convergence strategy that aims to improve ROI and goal conversion from the client’s point of view while simultaneously improving user feedback.

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