Callisti is working on the seasonal hammock project for a local Galloway company and embracing Actinic 9 as an ecommerce solution.
The website design is trying to capture a fresh outdoor feel which should be an improvement to the legacy look of the original website.
Interestingly, the search term ‘hammocks‘ is very seasonal especially in the UK and we are now noticing the rising traffic to the website as the spring equinox approches. Some of the Adwords tools from PPCBully, keywordcountry and keywordspy.com show the value of a click for this keyword and also who the competitors are. Tough market!
As usual we will be applying Callisti SEO philosophy to the site so that the internal housekeeping assists in keeping CPC down and ROI up.